InnoAdmin

5 themes retailers must consider to stay relevant after COVID-19

Leave a Comment / Marketing / By InnoAdmin

An Article By BrandLoyalty.Com A global perspective is needed to understand the impact of the COVID-19 pandemic and to leverage the opportunities it brings to food retail. BrandLoyalty and IceMobile activated its unique global network in food retail to study consumer behavioural changes resulting from COVID-19. In contrast to most studies around COVID-19, this study …

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Marketing During and After COVID-19

Leave a Comment / Marketing / By InnoAdmin

Andrew Reid GUEST WRITER: Founder and CEO, Rival Technologies A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile …

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